Founding 15

Founding 15 · By application, not everyone gets in · Closes Sunday, Oct 4

12 weeks of coaching to lose the weight or build the muscle. $97 to hold your spot, $67 back when you finish.

I'm Ashton, founder and head coach at Prevail. I'm taking fifteen people through twelve weeks of real coaching, weight loss or muscle gain, your goal and your plan. I'm keeping it cheap on purpose: I want fifteen real results to show, not a sales page. If you're in, you're in all the way.

$97CAD, once, to hold your spot (US$70)

$67 backwhen you finish all 12 weeks compliant (US$48)

$30what the challenge costs you if you do the work

$9.99/mofounders' price on the app after, for life

What you get

Your workout plan, your meal plan and your grocery list, built for your goal in the Prevail app and checked by me before day one.
Me, personally. Every check-in read and answered by me. Plan changes within a day. Messages answered same day.
Guided workouts that walk you through every set, a grocery list for the week, and a scoreboard so you always know where you stand.
Everyone starts together on Monday, October 12. Week 1 is week 1 for all fifteen.

The deal

Check in every week. No misses.
Log at least 80% of your workouts in the app.
Reply to me within 48 hours.
Photos, weight and measurements at week 0 and week 12.
Let me use your first name, your numbers and a quote. Photos only on Prevail's own social, never in paid ads.

Do all five and $67 comes back to you at week 12, plus the founders' price. Miss them and the $97 stays. That's the whole contract, and it's on you, not me.

Who it's for

Someone with gym access or dumbbells and a bench, three or more days a week to train, a specific goal, and a reason to hit it now. If you've started and stopped before, that's fine. If you're not going to show up, please don't apply. It's a spot someone else wants.

How it works

Apply below. Five minutes. I read every one myself, and not everyone gets in.
If it's a fit, I message you within a day with the link to hold your spot.
Download the app, your plan gets built and checked by me, and we start Monday, October 12.

Apply for a spot

Coaching like this runs $500 and up for 12 weeks. This round is $97, and $67 of it comes back.

Application

Honest answers only. Short answers are a no. Your progress saves as you go.

Website

First name

Last name

Email The one you'll use in the app.

Phone Optional. Text only, for check-in reminders.

Instagram Optional.

City

Age

Please add your first name, a real email, and your age (18+).

What do you want to be true 12 weeks from now? One sentence with a number. "Down 15 lb." "Bench 185 for 5." Why now? What changed? What has stopped you before?

Give me a goal with a number and a couple of real sentences for the other two.

Where will you train? How many days a week can you honestly train for the next 12 weeks? Days a week you trained in the last 4 weeks No wrong answer. I plan around the truth. Do you have an iPhone? The app is iPhone only for now. Injuries, medical conditions, or medications a coach should know about? Prevail provides fitness and nutrition coaching, not medical advice. Check with a physician before starting a new program, especially with a medical condition, an injury, or if you're pregnant.

Answer each one. iPhone and at least 3 days a week are needed for this round.

The rules. Tick every one.

I will check in every week for 12 weeks, no misses. I will log at least 80% of my workouts in the app. I will reply to Ashton within 48 hours. I will send photos, weight and measurements at week 0 and week 12. Ashton can use my first name, my numbers, my quote, and my photos on Prevail's own social media (never in paid ads). I understand it's $97 CAD once to hold my spot, $67 comes back if I finish all 12 weeks compliant, and the $97 stays if I don't. Why should you get one of the 15 spots? How sure are you that you'll finish all 12 weeks? 1 to 10. Anything under 8, tell me why in the box above.

Every rule needs a tick, and I need a real answer on why you.

Ticking the boxes and paying the deposit means you agree to the Founding 15 agreement. You'll get a copy with your acceptance.

Got it.

I read every application myself. You'll hear from me within a day either way.

If it's a fit, the next message has the link to hold your spot. Start date is Monday, October 12.

Questions people ask

Is this really you? Yes. Every message in the app is me. No bots, no assistants.

What if I miss a check-in? You lose the $67 refund, not the coaching. Life happens. Two misses and we talk.

What if I don't have a gym? Dumbbells and a bench work. Say so on the application.

Do I need to count calories? No. The plan does that. You eat what's on it, swap what you don't like, and log what you ate.

Android? Not yet. iPhone only for this round.

Can I just pay and skip the application? No. Fifteen spots, and I pick who's in.